SWOT analysis of MAC Cosmetics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MAC Cosmetics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Let’s start with the crowd favorite, nude lipstick. MAC has a wide range of nude shades that work for a variety of skin tones. From pink to peach to brown and beyond, there’s a shade to match your lips. Let’s move on to one of the most vibrant options, red lipstick. A red lip is a classic look for a reason. When I first saw this ad for MAC's new 'Strength' collection, it kind of stopped my in my browsing tracks. What an incredible figure that woman has — and what a striking image for a mainstream. MAC Lipstick Color'Strength' by MAC. 5.0 out of 5 stars 6 ratings. Price: $27.85 + $3.05 shipping Item is returnable in 30 days and restocking fee may apply You may be charged a restocking fee upto 50% of item's price for used or damaged returns and upto 100%. Beautiful red lips show strength of character and look simply amazing! But not all red lipsticks provide the desired look. Some can fall flat or actually make the wearer look trashy. So how do you select the right shade of red? Below is a list of the best MAC red lipsticks that you must try to get luscious red lips!
SWOT Analysis is a proven management framework which enables a brand like MAC Cosmetics to benchmark its business & performance as compared to the competitors and industry. As of 2020, MAC Cosmetics is one of the leading brands in the lifestyle and retail sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MAC Cosmetics competitors and includes MAC Cosmetics target market, segmentation, positioning & Unique Selling Proposition (USP).
| MAC Cosmetics Brand Analysis | |
|---|---|
| Parent Company | Estee Lauder Companies |
| Category | Cosmetics |
| Sector | |
| Tagline/ Slogan | All Races, All Sexes, All Ages |
| USP | Wide variety of cosmetics and product ranges |
| MAC Cosmetics STP | |
| MAC Cosmetics Segmentation | Young women |
| MAC Cosmetics Target Market | Professional Makeup Artists including models and Actors, Retail consumers- younger women |
| MAC Cosmetics Positioning | Focusing on developing professional quality products |
| MAC Cosmetics SWOT Analysis | |
| MAC Cosmetics Strengths | Below are the Strengths in the SWOT Analysis of MAC Cosmetics: 1. Founded in 1985 in Toronto Canada 5. High quality of products 6. Word of mouth endorsements by Makeup Artists |
| MAC Cosmetics Weaknesses | Here are the weaknesses in the MAC Cosmetics SWOT Analysis: 1.Limited brand awareness as compared to other global players 2. Controversy about product launch created a problem |
| MAC Cosmetics Opportunities | Following are the Opportunities in MAC Cosmetics SWOT Analysis: 1. Informational website 4. Increase brand reach and presence globally |
| MAC Cosmetics Threats | The threats in the SWOT Analysis of MAC Cosmetics are as mentioned: 1.Competition already online |
| MAC Cosmetics Competition | |
| Competitors | Below are the top 5 MAC Cosmetics competitors: 1.Maybelline 3. Revlon 4. Loreal 5. Lakme |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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Mac Lipstick Strength Dupe
Strengths: A Lauder-owned company, with some impressive moisturisers; all the daytime moisturisers with sunscreen include sufficient UVA protection; excellent lip balm; excellent foundations (some whose sunscreen includes the right UVA-protecting ingredients) in a mostly gorgeous range of shades; great concealers; the Select Sheer and Mineralized powders; the Sheertone Blush and traditional cream blush; wide selection of powder eyeshadows in various finishes; Fluidline and Technakohl Liner; dizzying array of lipstick shades in mostly sumptuous formulas; all of the Pro Longwear Lipcolour options; several very good mascaras (regular and waterproof); the makeup brushes; most of the Prep + Prime products work as claimed.
Mac Lipstick Strength Color
Weaknesses: A few products with uncomfortably high levels of known or potential skin irritants; no AHA or BHA products; no anti-blemish products; some of the foundations were downgraded because their sunscreen did not offer sufficient UVA protection; several average pressed and loose powders; Cream Colour Base; the Lustre and Velvet eyeshadows; the traditional eye pencils (that need sharpening); Brow Set and Brow Finisher; Lipglass and Plushglass; the Brush Cleanser.